Who we are
We believe every moment is an opportunity to celebrate with heart and intention.
We specialise in bespoke laser-cut products, from personalised décor to elegant keepsakes, each crafted with meticulous care and a touch of artistry. Our collection is shaped by a simple belief - every celebration, big or small, deserves to feel special. We combine modern craftsmanship with heartfelt storytelling, bringing you unique pieces that are as meaningful as they are beautiful.
What sets us apart is our commitment to genuine, personal design. Each item is custom-made, fusing timeless elegance with your unique story. When you choose Willow & Rose Collective, you’re not only getting a beautiful product - you’re investing in a piece that has been created with love, intention, and your memories in mind.
Our mission is to help you celebrate with grace and creativity, offering products that bring joy, connection, and a sense of wonder into your world. As Willow & Rose Collective grows, our vision is to inspire meaningful living across Australia and beyond - continuing to craft pieces that become part of your most cherished traditions.
Meet the founder
Shanae is the heart and hands behind Willow & Rose Collective. Inspired by her own journey through motherhood and the special traditions her mum created for her family, she founded this business with a desire to help others make their occasions truly unforgettable.
Becoming a first-time mum brought both joy and challenge - including navigating postnatal anxiety and depression and the uncertainty of returning to a traditional job. Willow & Rose Collective was born in those tender early days, as a way to combine her passion for design with the gift of being present for her daughter. Every piece she crafts is rooted in the values she inherited: celebrating the everyday, cherishing family, and putting care and creativity into all that we do.
Start Your Custom Project
Ready to see your idea come to life? Send us the details and we’ll happily create it.